Peacock Playground

To celebrate Peacock’s debut at SXSW, the brand curated an IP-themed, premium experience for consumers and press. At the Peacock Playground, we provided access to five highly interactive experiences themed around priority IPs. From a “Bel-Air” themed basketball court to a “Joe vs. Carole” see-saw, festival-goers were able to embark into a new world of exciting content. Afterwards, an outdoor lounge gave guests the change to catch their breath and recharge. The playground was open throughout the festival for both badeholders and non-badgeolders daily 11–6pm.