Instabeach

Over 500 Instagram creators came together at Nobu Malibu to make connections, build collabs and celebrate the end of summer. Creators relaxed and indulged in Nobu's VIP menu, while using this as a dual opportunity to create content against stunning backdrops.

Guests were able to participate in a variety of on-site experiences all designed to promote creativity, wellbeing, and connection, providing creators with the chance to produce playful and organic content. On-site Reels experiences included a flyover Welcome Glyph video moment, Selfie Drone, Beading Station, and a musical performance by Leah Kate. In addition, creators had the opportunity to take control of their Reels in a custom "Vibe Shift" studio – a monochromatic video capture set.