Purge City

San Diego comic con attendees were invited into the world of  THE PURGE, a 10-episode tv series based on the Blumhouse franchise of the same name, through the in-world pop-up store, Purge City. Guests were given a store flyer and twenty "Purge Dollars" to spend in-store. Our actors, playing the role of helpful sales associates, helped guide shoppers into making their perfect purchase. Shoppers were encouraged to find products perfect for their purge night plans whether that meant hunkering down with Purge 12-hour Survival candles or dressing the part with Purge themed tattoos, hats and shirts. For the more practical, Purge City also carried a range of Purge Away products for the morning after cleanup. The store also stocked a variety of products all geared towards showing your Purge spirit - buttons, flower seeds, bumper magnets and greeting cards. For those still on the fence about what to get, in-store demonstrations played every 30 minutes showing off the year's best sellers.